Breaking Sports

Wednesday, April 20, 2005

nhl- PR Firm Not Hired

Remember the story Al Strachan wrote about the NHL hiring a PR Firm, well...

NHL Group VP/Communications Bernadette Mansur refuted a report in yesterday’s Toronto Sun that said the league had retained PR firm Rogers & Cowan to develop a post-lockout re-launch strategy. “We are talking to a lot of (PR) firms, including several in L.A.,” she said, “but we haven’t hired anyone.” With the drastic cutbacks at NHL HQs in N.Y., Mansur acknowledged, “We could use some arms and legs, but we haven’t gotten there.” Rogers & Cowan, L.A., GM Dave Nobs added, “We’ve had several meetings, but by no means have we gotten an official go-ahead.” The NHLPA has had the Chicago office of Edelman PR on retainer for more than a year.