Breaking Sports

Wednesday, May 25, 2005

nhl- Ad Buying

President of Media Edge CIA, an ad firm representing Ford, Sears, Molson in Canada was just on Team590 Radio in Toronto. Says without a doubt if no CBA in the next three weeks, advertising dollar will go elsewhere. Says every sponsor wants hockey to come back and they want to advetise in it, but they have to start placing ad dollars in other markets if no deal is done. Will still target their demo, which is men and will buy CFL, Comedy Network, NFL, etc.