Breaking Sports

Thursday, June 09, 2005

nhl- What about the Sponsors

We keep on hearing the CBA may be settled by early July. One question I have is the major sponsors have to start spending their ad budgets next week or face a real possibility of being shut out of other media buys if the NHL does not come back in October.
For example, Molson wants to advertise in the NHL games, but with no CBA, they are not getting a guarantee that they need. Their backup ad buying plan is to buy time during NFL games, Comedy Central, etc. but those ad slots will soon dry up and will not be available.
The advertisers along with the NHL will soon be facing some major decisions. Hopefully the talk behind the scenes is the NHL will be back, but we have yet to hear anything concrete like that.