Breaking Sports

Monday, June 27, 2005

This & That

  • The NY Post reports that Alka-Seltzer will sponsor the U.S. Open of Competitive Eating, which will “award more than $40,000 in prize money,” to be held next month in Las Vegas and televised on ESPN. Int’l Federation of Competitive Eating President Richard Shea: “This is the Super Bowl, the World Series and the Talladega 500 all rolled into a three-day, five-event eat-a-thon.”
  • The Akron Beacon Journal cites two NBA execs as confirming that the Cavaliers have hired Danny Ferry as their new GM, and that Pistons coach Larry Brown “is no longer a candidate” to be the team’s president of basketball operations.
  • MLB this week begins a partnership with Infinity Broadcasting Corp. in which it will spend $1.5M on advertising and promotion across 90 Infinity radio stations as part of an overall effort to drive viewers to Fox’ broadcast of the July 12 MLB All-Star Game in Detroit. The ads, which will continue until the game, feature vignettes from players and managers, live reads from radio DJs and street teams appearing in the 20 MLB markets where Infinity owns stations.
  • Maria Sharapova's on-court shrieks at Wimbledon last week topped out at 101.2 decibels, which is roughly equivalent to that of a police siren. This, according to a newspaper's "gruntometer".