Breaking Sports

Thursday, July 14, 2005

nhl- Sponsors on thin Ice

from Media Daily News, The NHL may have ended its year long lockout with its players, but many problems remain. One of them includes making good some of its league sponsors. Sports analysts expect major league sponsors such as McDonalds Corp., Anheuser-Busch, DaimlerChrysler, Mastercard International, Southwest Airlines, and Nextel to perhaps renegotiate their deals, lowering some yearly license fees by 25 percent or even 50 percent for next season. At the top end, NHL sponsors pay anywhere from $8 million to $20 million per year as league sponsors.
"Sponsors have taken some financial hits," says one media agency executive who buys sports programming. "They could get rebates of anywhere up to a half of their sponsorship fees."...continued...